AI Support Technician at the BBC

Adam Ahmed

I test AI before it ships, build it into the tools people already use, and explain it in plain English.

See my experience Get in touch
Adam Ahmed sitting at the presenters’ desk on the BBC Midlands Today set
On the BBC Midlands Today set.

Where I’ve worked and studied

  • BBC
  • Apprentify
  • Currys
  • Sports Direct
  • Ashlawn School

I’m an Early Careers Apprentice in the BBC’s Chief Corporate Operating Group Projects team, delivering AI transformation work across the business while studying AI business solutions with Apprentify. Years on the shop floor taught me to explain technology in plain English. Now I’m building my career around AI.

At a glance.

What a year of AI work at the BBC looks like.

AI in case management

21

service desk teams

I worked with senior stakeholders and several teams to pin down what the business needed, then implemented AI features in the existing case management software. They now improve the experience for 21 service desk teams and the wider business.

Before launch

Adversarial testing

I test internal AI agents before they go live, then report findings to stakeholders and technical teams so they can drive improvements.

After launch

8 weeks

of post-launch monitoring on usage and user feedback, shared with technical stakeholders to shape future improvements.

Responsible AI

BBC HR AI Champion

Promoting internal Responsible AI policies and writing how-to AI content for People Services communications.

Automation

Reporting on autopilot

Stakeholder reporting on AI feature usage, automated with Power Automate and Office Scripts.

Experience.

From the shop floor to AI transformation.

  1. AI Support Technician

    BBC, Early Careers Apprentice. Hybrid.

    Sep 2025 – Present
    Current role

    • Identified business needs with senior stakeholders and multiple teams, then implemented AI features in the existing case management software, improving the experience for 21 service desk teams and the wider business.
    • Tested internal AI agents before launch, including adversarial testing, and reported findings to stakeholders and technical teams to drive improvements.
    • Helped colleagues adopt internal AI tools, including Microsoft 365 Copilot, through team sessions and practical use cases.
    • Wrote how-to AI content for People Services communications and promoted internal Responsible AI policies as a BBC HR AI Champion.
    • Consolidated HR Copilot use cases and created the presentation materials for a Data Protection-focused SmarterHR session.
    • Automated stakeholder reporting on AI feature usage with Power Automate and Office Scripts, then ran an eight-week post-launch review of usage and feedback.
    • Built a business case for a shared approach to analysing AI agent queries and responses, shaped by stakeholder input on requirements, evaluation and value.
    • Completed internal Project Management training covering stakeholder engagement, project documentation, planning and delivery.

  2. Sales Colleague

    Currys PLC. On-site.

    Oct 2023 – Aug 2025

    • Sales and service. Led needs-based conversations, matched products to real use cases and closed consultative sales, consistently meeting or beating store targets for conversion, average transaction value, attach rates and customer feedback.
    • Mobile plans. Sold and upgraded contracts, completed credit checks and porting, and explained tariffs and terms in plain English.
    • Insurance and protection. Sold device cover plans, explained benefits and exclusions, completed required disclosures and supported customers through claims.
    • Inventory and operations. Managed stock from delivery to display, including shipments, cycle counts, stocktakes, FIFO rotation and returns to vendor, keeping records accurate and reducing shrink.
    • Shop floor and warehouse. Kept merchandising and planograms compliant and demos live and safe, prepared for peak events such as Black Friday, and followed health and safety and manual handling standards.
    • Training and collaboration. Onboarded new hires on systems, sales process and product knowledge, and supported managers with daily briefs, rotas and problem solving.

  3. Retail Salesworker

    Sports Direct. On-site.

    Oct 2022 – Oct 2023

Skills.

Seven areas, from AI safety to the shop floor.

Education.

Learning on the job, with the grades to back it up.

In progress

Level 3 DST Business Support Technician

Apprenticeship qualification with Apprentify, studying AI business solutions alongside my role at the BBC.

2016 – 2023

GCSEs

    Graded on the 9 to 1 scale, where 9 is the highest.

    Beyond work.

    Curious by nature, hands-on by choice.

    PC building

    I’ve built and troubleshot many high-performance PCs.

    Tech channels

    I keep learning through informative tech channels such as Linus Tech Tips.

    Film and TV

    Doctor Who, Marvel, and almost anything on Apple TV, especially Severance and Silo.

    Racquet sports

    I enjoy all of them.

    Scenic walks

    A favourite way to spend time outdoors.

    Gaming

    One of my favourite ways to unwind.

    I take pride in the quality and accuracy of my work, and I learn best hands-on.

    Let’s talk.

    Open to conversations about AI, adoption and responsible use.

    Connect on LinkedIn